WATTL TO PROMOTE THEIR OTT PLATFORM FOR YOUNGER AUDIENCES AT IBC2018

September, 13, 2018 – Amsterdam. Wattl is pleased to announce that it will exhibit at IBC2018  

Wattl is the broadcast solution that addresses how companies can access younger audiences online. Considering YouTube alone almost 5 billion videos are watched on it every single day. On mobile, YouTube reaches more 18-49 year olds than any broadcast or cable TV network. Users want to discover new video content every day and broadcasters want to be seen by a demographic that doesn’t watch TV.

How can the two be brought together?

Wattl is a platform brings together user generated content with broadcast media creating new content discovery opportunities for viewers and creators. By ditching the linear feed interface, Wattl uses patent pending video wall technology to allow access to more videos at once. Trending and popular videos stay, the rest delete, meaning there’s always something new and relevant to watch.

Visit the Wattl stand to meet the co-founder and CEO, Emma Ryan. She will be doing regular demos and is available for meetings throughout the exhibition. 

“Visiting IBC is important to Wattl right now as we have just launched our Wattl Worlds product. This now allows broadcasters to own their own space within Wattl. They can start interacting directly with their viewers with their own content but more importantly with the viewer’s content too.

IBC is the world’s most influential media, entertainment & technology show for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. It is important for Wattl to be there and meet our peers and clients in the industry, be it a student or CEO, an innovative start-up or media superpower. Held at the world-class Amsterdam RAI, 13 – 18 September 2018, IBC brings together over 57,000 attendees from more than 170 countries to grow the industry of media and entertainment.

Emma Ryan, co-founder and CEO

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