Wattl: Build Worlds With Exciting New Content

We’ve got some explaining to do, but we suppose that’s in the nature of a disruptive mobile app. What we’re setting out to do with Wattl is change the way the everyday person discovers fresh content.

Ambitious, we know, but we truly believe the time is right to introduce our concept to the world; linear timelines and monotonous scrolling are a thing of the past to us. What we’ve developed in their place is an app that pushes the boundaries of content discovery.

So, what can you expect from Wattl?

Find exciting new content

We understand the frustration of seeing the same content all of the time, and struggling to discover things that we’re actually interested in. So, that’s why we designed Wattl the way it is – to make that process a whole lot easier and more interesting.

One of the main features of the App is the novel compass. It’s a brand new and exciting way of viewing content that you might be interested in, and one which we believe gives us the edge over any other similar social media apps out there.

Wattl World

By using the easy search function, you can type in a topic that you’re interested in, and watch the compass come to life. In an instant, our compass will appear over the screen, highlighting every cell which contains content related to your topic, and darkening the ones which it doesn’t think you’d be interested in, so you needn’t bother getting distracted by them.

This way, you can easily and quickly navigate over the whole world, with the knowledge that only the cells highlighted might peak your interest. From there, you simply click onto any interesting looking cell – and there you have it, you’ve already discovered new content!

Contribute to huge public worlds

There are currently five unique Wattl worlds, open to everyone to view fresh content and to share anything they’ve found or made themselves. Our public worlds are the best place to experience the magic of Wattl, with new posts popping up all of the time. Each of our Wattl worlds have themes so you can hone your search for new videos and photos. The current Wattl setup features:


Wattl football world

This can feature absolutely anything related to the world of football. Found a great Messi goal compilation? Highlights of a classic game? Interview with your favourite player? Why not share it on the Wattl football world.


Wattl Music World

The music world is open to every genre and era of music, whether you want to share your favourite music video, find live concert footage, or want to keep up to date with the hottest up and coming musicians, Wattl is the place for you.


Wattl Gaming World

Gaming tips & tricks, walkthroughs, trailers, and more, the gaming world has so much to offer. Watch or share clips from your favourite games, or learn about the newest up and coming console hits on the Wattl gaming world.

Fashion & Beauty

Wattl Fashion and Beauty World

This world is all about everything glamorous – whether you’ve got a brilliant make-up tutorial you want to share, or are looking for tips on how to get your contouring on fleek, this world has it all.

Wattl World

You can’t put every piece of great content into one of those four categories – this is where the general Wattl world comes into play. A wall open to everything and anything – found something innovative? Want to share something unique? This is the place.

Create your own innovative worlds

Away from the five main Wattl worlds, you can create your own private boards for anything you like. Just choose a title and select your size (grids from 3×3 to 256×256 cells), and then fill it with everything you want. Why not select the cells you populate carefully and design shapes and patterns with the content you upload, to give your world that personal touch?

Creating a world on Wattl

Don’t worry, a private world doesn’t mean you have to Wattl alone. You can share your world with anyone else on the app – just add their username to the share box, and you’ve got a world where you and your friends can share content with each other, without any interruption from anyone else.

Interact with other Wattlers

Wattl is all about building a community of like minded people. With all of the different worlds and topics within the app, it’s never been easier to find people with similar interests. Wattl has a few different integrated tools to encourage interaction between fellow Wattlers…

Profile and Bio Page

All users have their own profile where they can add a photo and write a bit about themselves, to make other users aware of who they are and what kind of things they’re interested in.

On a users profile, you can also see which cells they’ve uploaded – which is a great way to discover new content via users you have similar interests to!

Feed Page

Wattl Feed

You will have your own feed page which is instantly updated with new activity relating to your account. This page will show you any comments or activity on your uploaded cells, so you can easily go ahead and send other users a reply and check out their bio, too.


The world of Wattl relies on pulses. A pulse is similar to a “like” on other social media platforms. If you’re a fan of a cell, pulse it.

Wattl uses an algorithm to fade cells that are no longer popular, so the more pulses a cell is getting, the more chance it has of sticking around.

So there you have it – but don’t just take our word for it, download Wattl from the App Store today and dive head first into one of our Worlds. They’re growing every day with live cells coming and going all the time.

Keep connected with us on our other social media channels:




If you have any questions about the Wattl concept or app, please do get in touch as we love feedback – it’s all part of the growing process. You can email us on hello@wat.tl


September, 13, 2018 – Amsterdam. Wattl is pleased to announce that it will exhibit at IBC2018  

Wattl is the broadcast solution that addresses how companies can access younger audiences online. Considering YouTube alone almost 5 billion videos are watched on it every single day. On mobile, YouTube reaches more 18-49 year olds than any broadcast or cable TV network. Users want to discover new video content every day and broadcasters want to be seen by a demographic that doesn’t watch TV.

How can the two be brought together?

Wattl is a platform brings together user generated content with broadcast media creating new content discovery opportunities for viewers and creators. By ditching the linear feed interface, Wattl uses patent pending video wall technology to allow access to more videos at once. Trending and popular videos stay, the rest delete, meaning there’s always something new and relevant to watch.

Visit the Wattl stand to meet the co-founder and CEO, Emma Ryan. She will be doing regular demos and is available for meetings throughout the exhibition. 

“Visiting IBC is important to Wattl right now as we have just launched our Wattl Worlds product. This now allows broadcasters to own their own space within Wattl. They can start interacting directly with their viewers with their own content but more importantly with the viewer’s content too.

IBC is the world’s most influential media, entertainment & technology show for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. It is important for Wattl to be there and meet our peers and clients in the industry, be it a student or CEO, an innovative start-up or media superpower. Held at the world-class Amsterdam RAI, 13 – 18 September 2018, IBC brings together over 57,000 attendees from more than 170 countries to grow the industry of media and entertainment.

Emma Ryan, co-founder and CEO


September 11th, 2018 – Amsterdam – Wattl is excited to exhibiting their innovative video sharing platform to the world’s most influential media, entertainment & technology businesses.

After extensive technological development, it is ready to revolutionise the way videos are accessed, making discovering new digital content easier.

Wattl is a fun, interactive virtual world that brings content makers together in one innovative sharing platform.

Emma Ryan, co-founder and CEO said “Wattl is an incredibly simple idea. It’s a massive video wall showing you new and trending videos, like an eye on the internet. With so much content being uploaded daily it’s becoming harder and harder to find relevant and engaging videos.

 Wattl will keep you ahead of the curve by showing you what is popular each day and deleting old content. Find new YouTube stars, watch your favourite team or celebrity, and best of all be part of the grid yourself by uploading your own videos next to your favourites to be discovered”. 

Dr Matthew Ryan, co-founder and CTO said “Wattl is an exciting technical challenge that I love working on. We have an international patent pending on the video platform and we are using the very latest cloud and AI technologies to deliver the product”.

Wattl is taking on established brands such as YouTube, Facebook Watch, IGTV and Snapchat. This small team has moved from their kitchen table to shiny new offices, with interns featuring heavily among their staff. They are nimble, hungry and innovative, bringing something unique to a massively expanding market. Their vision is to mix up on-demand, broadcast and personal footage all on the same platform. Wattl is an app and is available to download from the Apple App store HERE.


Stand number: 10/A42c


The Wattl iOS App

Hello, my name is Dr. Matthew Ryan, I am the CTO and developer of the Wattl platform.  In the coming weeks and months I’ll be posting regularly on our progress in the development of Wattl.  It has been an exciting time so far, with highs and lows – long nights, hard work and finally a working product!

The Wattl platform is made up from a number of components, comprising the client which is a native iOS app, and the server side.  I’ll start on the first blog post by talking about the iOS app, and will cover the other aspects in later blogs. Be sure to sign up to the newsletter so that we can let you know when new blogs are posted.

iOS App

The iOS app is  a native app written in  Objective-C using XCode. The app has 3 main  sections, namely the wall, feed and profile.  To navigate between the pages, we developed a prism navigator.

Prism navigator

To navigate between sections you drag from the edge of the screen, which rotates the prism. This is implemented as a 3D prism with 3 sides – each side being a page. As you rotate it, the prism has perspective, and you can see behind it.  We also model the lighting to give a realistic shadow to sides as they turn away.

To navigate between pages, drag from the edge of the screen

The prism has inertia, so just for fun, you can ‘flick’ the prism and it will keep spinning for short time.

We stop video playback of the wall while the prism is being rotated to ensure it rotates smoothly, but actually the iOS views are still being updated. You can see this yourself if you go to a profile page with many images, and then rotate the prism slightly while the images are still loading.


The wall section is where you can create and view the walls. The first screen you see is a list of the walls, containing the public Wattl wall, and a list of the private walls you have access to.

wall list page
In wattl the first page you see lists your public and private walls

You can select the wall you want to view by tapping on the row. Each wall is a zoomable grid where anyone with access to the wall can upload images or videos.

Close up of cells on the public wattl wall


The wall has by far been the most difficult and complex part of wattl to develop. There are many challenges to make it work, with many (sometimes conflicting!) goals.

The wall uses many different technologies to work, and includes:

  • Database to store the information about the cells
  • Cloud storage to store the media
  • Virtual servers to maintain and update the media
  • Micro-services to implement an API for the app

More details about the technologies involved will follow in future posts, so let me know in the comments what you’d like to know about.


In wattl you receive a notification when things happen you might be interested in. For example, when you get invited to a private wall or someone posts a comment on your cell. All these feed items are listed on the feed page, which shows the relevant cell, the user and other info such as the comment.

Feed shows notifications of things like new cells, or comments

We use push notifications which are triggered when certain events happen. So for example when a user uploads a new cell, we send a push notification to all the people who follow that user.  If the followers have not enabled push notifications, they will just see a new item in their feed when they open the app.

There are a number of improvements we will be making to the feed page, the first being a badge to show the number of unread items.


Each user has a profile page, which shows things like username, bio, profile picture and public cells they’ve upload.

Profile page in wattl shows details on each user

On this page you can follow /unfollow and see who as pulsed your cells. There is also a settings cog at the top to open the settings page.


I hope you’ve found this first post interesting, which was just a very brief overview of the main sections in the iOS app.  The coming posts will talk more about the app, the server and our day-to-day experiences, challenges and successes!